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Due Diligence Report: Aéro Privé Aviation Broker Analysis

  • Writer: Marcel Shackleton
    Marcel Shackleton
  • Sep 12
  • 3 min read
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Executive Summary


Aéro Privé appears to be a legitimate aviation services company with a professional online presence and established business operations. However, the company has a relatively limited public footprint, which presents both opportunities and concerns for a partnership evaluation.



Company Overview


Business Name: Aéro Privé Ltd



Headquarters: London, United Kingdom


Industry: Aviation Services & Aircraft Brokerage



Service Portfolio


- Aircraft Sales & Acquisitions

- Aircraft Management Services

- Aviation Business Brokerage / M&A Specialists

- Private Air Charter (by invitation only)

- Aero Engine Sales (through sister company JPFly Ltd)




Operational Structure



Global Presence


- HQ: London, United Kingdom

- EU Office: Porto, Portugal (Aeródromo de Vilar de Luz)

- Latin America Office: São Paulo, Brazil (Catarina Aeroporto Executivo Internacional)



Sister Company Connection


- JPFly Ltd - Specializes in aero engine sales and support services


- Key Personnel: James Palmer (MRAeS, MRIN, MRMetS) - Founder, CEO, M&A Dealmaker & Investor




Positive Indicators



Professional Credentials:


Established Web Presence - Professional website with comprehensive service descriptions


Multi-jurisdictional Operations - Offices across 3 continents demonstrate international reach


Specialised Expertise - Focus on high-value aviation transactions and M&A advisory


Industry Connections - Sister company JPFly shows active engagement in aircraft parts/engine trading


Exclusive Service Model - "By invitation only" charter services suggest premium positioning



Technical Competency


✅ Comprehensive Service Range - Full-spectrum aviation services from sales to management


M&A Specialisation - Strategic advisory services indicate sophisticated business capabilities


International Network - Multi-country presence suggests operational scale




Areas of Concern



Limited Public Visibility


⚠️ Minimal Online Reviews/Testimonials - Very limited public feedback or client testimonials


⚠️ Low Search Volume - Limited organic search results for company-specific queries


⚠️ Recent Market Entry - Appears to be relatively new or low-profile in the aviation broker space


⚠️ Limited Industry Recognition - No apparent awards, certifications, or industry association memberships found



Track Record Verification


⚠️ Undisclosed Client Base - No publicly available client list or case studies


⚠️ Limited Financial Information - No public revenue data or company size indicators


⚠️ Unverified Transaction History - No publicly documented successful aircraft sales or acquisitions




Sister Company Analysis (JPFly Ltd)



Positive Aspects


- 14+ years aviation experience (per LinkedIn profile)


- Active in aircraft parts trading - Recent LinkedIn posts show engagement in Boeing 737 and Airbus engine sales


- Professional qualifications - James Palmer holds multiple industry certifications (MRAeS, MRIN, MRMetS)


- Established network - 98+ LinkedIn followers, ongoing business development activities



Operational Evidence


- Regular posting of "wanted" aircraft engines and parts

- Direct vendor relationships

- Mandated client arrangements with proof of funds

- Specialized in commercial aircraft engines (CFM56, PW4000 series, CF6 series)



Risk Assessment



Low Risk Factors


- Professional website and branding

- Multi-jurisdictional presence

- Established sister company with track record

- Qualified management team



Medium Risk Factors


- Limited public validation

- Relatively small digital footprint

- Unverified client testimonials

- Recent market presence



Mitigation Recommendations


1. Request client references - Ask for 3-5 recent client contacts for direct verification


2. Verify credentials - Confirm James Palmer's professional certifications and industry standing


3. Financial due diligence - Request company financials and proof of professional indemnity insurance


4. Pilot transaction - Consider starting with a smaller, less critical inventory item to test capabilities


5. Legal verification - Confirm company registration and good standing in all operating jurisdictions



Competitive Context



Industry Standards Aviation brokers typically earn 1-5% commission on aircraft sales, with charter brokers earning 5-10% of charter costs. Annual salaries for aviation brokers range from $53,300-$129,284 in major markets.


Market Position Aéro Privé positions itself as a premium, boutique aviation services provider rather than a high-volume broker, which could be advantageous for specialized inventory.



Recommendation



PROCEED WITH CAUTION - While Aéro Privé shows professional presentation and has legitimate business operations, the limited public validation requires enhanced due diligence:



Next Steps


1. Direct Reference Checks - Request and contact recent clients


2. Credentials Verification - Confirm professional qualifications and industry memberships


3. Financial Verification - Review company financials and insurance coverage


4. Contract Terms - Ensure robust performance guarantees and clear success metrics


5. Pilot Program - Start with limited inventory exposure to evaluate performance



Decision Factors


- If they provide strong references and financial verificationGREEN LIGHT


- If they cannot provide adequate validationRECONSIDER PARTNERSHIP


The company appears legitimate but requires standard due diligence verification before proceeding with exclusive inventory representation agreements.

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